Chief Marketing Officer and Co-Founder of LEO
Atif lives in London, UK. He is fluent in four languages and has a wealth of International business experience.
Born in Pakistan, he has lived and/or worked in the UK, Dubai, Bangladesh, China, Germany, Turkey, Africa, Middle East as well as most countries in Eastern Europe.
"While I am very proud to be born in Pakistan, I truly see myself as a citizen of the world," says Atif. "In fact, this is one of my passions that drive me in LEO, that we can create a truly multinational and multicultural business. The world needs a business that connects people and unites them in entrepreneurship."
Prior to LEO, Atif was involved with a business that created a social community with millions of members all over the world, but especially in South Asia.
He was one of the top field leaders of that business and broke records in every imaginable category. Before that he worked as European Training Manager for the number one Chinese direct selling company globally. He travelled across Europe and supported and trained tens of thousands of distributors. Atif has over 10 years experience in Direct Selling, having worked as a successful field leader as well as on the corporate side. This unique blend of experience enables him to understand business needs on both sides.
"I believe in training and professional development," says Atif. "I started my career as a computer engineer. Today I am a co-founder of a company that has the potential to touch millions of people all over the world. I go on stage in front of thousands, I manage IT implementation, and I support sales leaders in four different continents. Yet when I left my job as an engineer, my family were concerned that I was a leaving a 'real' job. But I knew I had the potential to be more."
Atif's role in LEO would be called Sales Director in a traditional company. In LEO his title is Global Marketing Director. As a co-founder of the business with Dan Andersson, he is corporate through and through, but his real job is to lead the field sales force. To drive recruitment, field communication, training, motivation, sales incentives, events, tools and systems.
"I believe that there is a Lion inside everyone. You just have to unleash that potential inside you, to achieve success beyond your wildest imagination," says Atif.