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Creating Global Brands: Brand Identity & Brand Equity

Creating Global Brands: Brand Identity & Brand Equity

Category: eLearning


Are you interested in learning strategies for creating a global brand?  This product touches on the key fundamentals such as brand promise,  brand equity,  what brands mean to people, positioning and brand characterization.

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Product Description

Presenter: Aysegul Insel

Aysegul Insel is an instructor in the Visual Communication Design department in Yeditepe University in Istanbul, Turkey.  In her Advertising career, she has worked with major key players such as Procter & Gamble; British American Tobacco (BAT), Nokia, Barilla, Filiz Makarna, 3M, Coty Fragrances and Cosmetics, Lancaster Sun products, Margaret Astor and specialized in FMCG in both Health & Beauty and Homecare categories.

Creating Global Brands: Brand Identity & Brand Equity00:18:00

Course Type: Online

Access Limit: Unlimited

Subtitles available: English

Voice over: English

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