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Creating Global Brands: Target Audience & Segmentation

Creating Global Brands: Target Audience & Segmentation

Category: eLearning


What is a target audience and how do you define it?  This training product offers tips and techniques that will provide  an understanding on defining  the target consumer in addition to brand equity concepts and its building components.

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Product Description

Presenter: Aysegul Insel

Aysegul Insel is an instructor in the Visual Communication Design department in Yeditepe University in Istanbul, Turkey.  In her Advertising career, she has worked with major key players such as Procter & Gamble; British American Tobacco (BAT), Nokia, Barilla, Filiz Makarna, 3M, Coty Fragrances and Cosmetics, Lancaster Sun products, Margaret Astor and specialized in FMCG in both Health & Beauty and Homecare categories.

Creating Global Brands: Target Audience & Segmentation00:26:00

Course Type: Online

Access Limit: Unlimited

Subtitles available: English

Voice over: English

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